Marc Cain - 50th anniversary

The Marc Cain fashion brand celebrated its 50th anniversary in September 2023. The highlight of the stylish event with the motto “Midsummer Night's Dream” was the big fashion show at which the exclusive anniversary collection was presented for the first time. The guests were enchanted by the impressive ambience of the evening.

We were allowed to temporarily redesign the entire park complex at the headquarters in Bodelshausen for the fashion show. The igloo systems used were branded on both sides with leopard and forrest patterns, as was the height-adjustable floor system. The individual plateau concept was used for the air conditioning of the room climate. Everything from a single source ensured that this project ran smoothly and created a WOW effect for all invited guests.