Marc Cain - 50th Anniversary

50 years of Marc Cain. A Midsummer Night's Dream becomes reality.

In September 2023, the fashion brand Marc Cain celebrated its 50th anniversary with a stylish event under the motto. "Midsummer Night's Dream"The highlight of the evening was the grand fashion show, where the exclusive anniversary collection was presented for the first time. The guests experienced an impressive atmosphere that will be remembered for a long time.

For the fashion show, we were allowed to temporarily redesign the entire parking complex at the Marc Cain headquarters in Bodelshausen. The igloo systems used were individually designed for this purpose. Branded on the outside with leopard and forest patterns, which also adorned the height-adjustable floor system. A specially developed plateau concept ensured the ideal room climate.

"All from one source meant in this project: smooth processes and an impressive WOW effect for all invited guests."