VISA WOMAN EURO SCHWEIZ

VISA x UEFA Women’s EURO 2025 – A Space for Powerful Brand Moments

At the UEFA Women’s EURO 2025 in Switzerland, VISA, as a main sponsor, made a bold statement for visibility, diversity, and innovation. Through a nationwide promotional tour in Geneva, Bern, Basel, and Zurich, the brand was brought right into the heart of the event.

Framewert was responsible for the complete infrastructure planning and execution – from the first idea to the final screw. At the center: a fully glazed Manhattan Skyline Cube (5 × 10 m) featuring a flooring system, air conditioning, carpeting, and a custom-branded fascia. The structure was ready for use in just 1.5 days and delivered maximum presence with minimal effort.

A project that perfectly combined brand architecture and event emotion – giving VISA a standout appearance that lasts.